Context
Portfolio of EU/UK e‑commerce sites (e.g., taimelamp.ee, gavori.co.uk) selling grow‑lights, pet supplies, and greenhouse equipment. Needed consistent catalog ops, SEO, and compliance.
- Role: Solo developer (end‑to‑end)
Goals
- Reduce manual catalog work
- Improve organic visibility and CTR
- Standardize structured data and compliance
What I built
- LLM‑powered product ops: translation/rewriting/enrichment of titles, descriptions, attributes, alt‑text (GPT‑5/4, Gemini)
- JSON‑LD at scale: Product/ProductGroup, MerchantReturnPolicy, BreadcrumbList with store‑specific policy injection
- Search & SEO workflow: keyword clustering, internal linking helpers, OG/fallback image generation, programmatic category creation
- Feeds & analytics: Google Merchant Center feeds; GA4 instrumentation (PDP, ATC, checkout)
- Marketplace intel: Keepa API hooks for Amazon pricing trends
- Ops plumbing: Woo REST, WP‑CLI jobs, cron, idempotent reruns, logging
- Compliance templates: reusable EU/UK legal pages
Stack
WordPress/WooCommerce, PHP 8.3, WP‑CLI, Node.js, Python, GA4, Google Merchant Center, Keepa API, JSON‑LD, Nginx/Apache, PHP‑FPM
Outcomes (placeholders)
- Organic sessions [+X%]
- CTR [+X pp]
- Time‑to‑publish [–X%]
- Disapprovals [–X%]